ucar Highlights 2007

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Winds of Change


Understanding the most critical environmental threat of our time—a climate in flux—is one of the prime goals of NCAR scientists and their university colleagues. Their work flows from NCAR’s rich and sustained program of basic research on the Earth system.

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The character of change | Top of the world | Shaping the atmosphere | Models and molecules |

How to talk about climate change | Oceans and carbon dioxide | A tropical tempest

 
HIGHLIGHTS Multimedia

web iconCreating a Climate for Change

How to talk about climate change

From books to magazine articles to documentaries, U.S. media embraced global warming in 2007. Yet according to geographer Susanne Moser and biologist Lisa Dilling, the message hasn’t yet mobilized the masses. With support from NSF and the MacArthur Foundation, Moser (NCAR) and Dilling (University of Colorado) organized a 2004 workshop on communication and climate change that brought together more than 40 experts. Out of that workshop grew the 2007 book Creating a Climate for Change, a compilation of relevant research and best practices edited by Moser and Dilling. Among the communication problems they identify: using fear as a motivator, and assuming that people would be moved to act if only they understood climate science more clearly. “Fear- and guilt-based appeals can make people resentful or even apathetic,” Moser says. Moreover, she adds, increased knowledge doesn’t necessarily spur action. “We need to offer pragmatic solutions, broaden the range of messengers, and find a new way forward that engages and empowers the public.”
susie moser

Suzanne Moser


The character of change
| Top of the world | Shaping the atmosphere | Models and molecules |

How to talk about climate change | Oceans and carbon dioxide | A tropical tempest