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November 2006

Keeping science in the news

David Hosansky to head media relations

david hosansky

David Hosansky

After six months of serving as acting head of media relations, David Hosansky has been chosen to lead the media effort in Communications on a permanent basis. A national search by a diverse committee that included scientists and information professionals from across the organization resulted in David’s selection.

“We’re delighted to have David serving at the helm of our media efforts,” says Lucy Warner, director of Communications. “He’s got lots of energy and new ideas, and because of his background as a reporter, he really understands journalists’ needs.”

With media coverage of climate change increasing dramatically in frequency and scope, David and colleagues in Communications work to ensure that NCAR research rises above the din to garner significant attention.

For example, when Claudia Tebaldi (ISSE/CGD/IMAGe) and colleagues completed a study about the impact of climate change on extreme weather events (see cover story), the Communications team swung into action. The ensuing news release last month got picked up by the Associated Press, the Los Angeles Times, and other media organizations, and was soon spotted by researchers and policy makers. Within a week, scientists in the United States and overseas asked for copies of the paper, staffers in two Senate offices interviewed Claudia about her findings, and former Vice President Al Gore used figures from the research for a talk in Seattle.

“It’s always gratifying to persuade the media to cover important research,” David says. “News coverage raises public awareness about our science, and it helps keep policy makers informed. Coverage of our climate work is booming, but reporters are also interested in a wide spectrum of our research.”

One of David’s top goals is to offer more events to the media, such as teleconferences in which scientists discuss recent findings with reporters across the country. He also wants to create visually striking, three-dimensional graphics of key research results that, in addition to being reprinted in newspapers, on television, and on the Web, can be used by scientists when they make conference presentations. Another goal is to put a greater emphasis on media training to help scientists become more comfortable during interviews.

As NCAR and UCAR continue to get favorable attention from the media, David hopes that more researchers keep him posted on their studies. “I always want to hear what scientists are working on,” he says. “Even if it’s not likely to be of interest to the media, we’re always looking to write about important science in Staff Notes Monthly, UCAR Quarterly, or on our Web pages.”

David joined Communications in 2001, editing Staff Notes Monthly. Before then, he worked as a newspaper and magazine reporter, garnering several state and national awards.


In this issue...

NCAR scientists predict a warmer, wetter Earth

The end of the world as we know it?

“A New Light on Science”

Keeping science in the news

Short Takes

Random Profile: Chrystina Tasset

Delphi Question: Webhire formatting issues

Just One Look


 

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